Dubai Tourism aimed to globally promote the recently inaugurated Museum of the Future, with a particular focus on the Indian market. 

"What comes next?" is the question on everyone's mind, including prominent celebrities like Shah Rukh Khan, who is often heard asking, "What comes next?" His fans are eagerly curious about his upcoming movies, his new looks, and more.

"Drawing inspiration from this, we crafted a highly poetic and dreamy DVC (Digital Video Campaign) featuring SRK himself. In this mesmerizing piece, he embarks on an introspective journey, seeking answers to the question of "what comes next" through an inner monologue. Ultimately, he arrives at the profound realization that "the future belongs to those who dare to imagine."
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