Texas chicken shows hair-raising shadows this halloween

Nothing scarier than someone going for your fries Picture this! You’ve ordered your meal at Texas Chicken. Fries on the side. As it arrives, you smell the aroma of the piping hot fries and can’t wait to gobble them up. Suddenly, you feel it: a hand reaching out, fingers outstretched, going for your fries. This is the premise of the Halloween ads from Texas Chicken that use shadow art, crafted by Wunderman Thompson Dubai. The brand launched a Halloween campaign centered around the ‘frightful’ idea of someone—or something—stealing your fries. Because there’s nothing scarier than a person, or a monster, taking your fries. The ads show hands reaching for fries with the shadows creating monsters in the background: T-Rex, spider and werewolf. The ads were launched across print, poster and social with different activities planned in-stores to celebrate the spooky day.

Credits:

Agency: Wunderman Thompson Dubai
Chief Creative Officer, MENA: Chafic Haddad
Executive Creative Director, Dubai: Pablo Dachefsky
Creative Director, Dubai: Louis Moghabghab
Senior Copywriter: Hassan Syed
Copywriter: Benjamin Kirby
Senior Art Director: Fahad Naeem
Art Director: Muhammad Azam
Business Director, Dubai: Irmak Aktas
Senior Account Manager, Dubai: Lara Medanat
Senior Account Executive: Amal Salha
Photographer & retouch: Adriano von Markendorf - vonPIXEL
Marketing Manager GCC: Fulya Savasturk Gonul

In-stores all over MENA region