Insight:Â
Discovering a skilled painter who can expertly apply paint is just as challenging as selecting the perfect shade of paint.
This difficulty is particularly evident in the GCC region, where numerous individuals claim that they are expert in painting but ultimately deliver mediocre results.
Brief:
Jotun Paint Arabia aimed to promote their new service called "Book a Painter." This service allows customers to select a paint and reserve a Jotun approved professional painter who can transform their walls to resemble a catalog.
Solution:
Our strategic proposition, "Reasons to Paint" embraced a lighthearted and humorous approach. We emphasized how effortless it is to achieve a remarkable transformation with the convenience of the "Book a Painter" service.
The content we produce incorporates profound insights from the region, which contributed to its remarkable performance and led us to achieve a silver award at Dubai Lynx.