Insight
Football is more than just a sport in the UAE — it’s a shared passion that unites communities, inspires loyalty, and creates heroes. Fans look up to players as game changers both on and off the field, embodying energy, pride, and ambition.
Football is more than just a sport in the UAE — it’s a shared passion that unites communities, inspires loyalty, and creates heroes. Fans look up to players as game changers both on and off the field, embodying energy, pride, and ambition.
Challenge
FAB wanted to strengthen its association with national pride and community spirit by showcasing its sponsorship of UAE Pro League and the new player kits. The challenge was to go beyond just logo visibility and position FAB as a brand that shares the same values of success, ambition, and determination as the athletes themselves.
FAB wanted to strengthen its association with national pride and community spirit by showcasing its sponsorship of UAE Pro League and the new player kits. The challenge was to go beyond just logo visibility and position FAB as a brand that shares the same values of success, ambition, and determination as the athletes themselves.
Idea
“We’re the Game Changers.” By highlighting players in their new FAB-branded kits, the campaign celebrated the synergy between sport and finance — showing how FAB’s customized products and services empower customers to achieve success, just as athletes do on the pitch.
“We’re the Game Changers.” By highlighting players in their new FAB-branded kits, the campaign celebrated the synergy between sport and finance — showing how FAB’s customized products and services empower customers to achieve success, just as athletes do on the pitch.
