Insight
Plastic pollution is one of the biggest environmental threats today. Even with awareness campaigns, single-use plastics remain deeply ingrained in everyday habits — from meeting rooms to personal routines. Employees want to contribute to sustainability but often lack simple, actionable alternatives.
Plastic pollution is one of the biggest environmental threats today. Even with awareness campaigns, single-use plastics remain deeply ingrained in everyday habits — from meeting rooms to personal routines. Employees want to contribute to sustainability but often lack simple, actionable alternatives.
Challenge
FAB had already introduced ESG policies to cut down on plastic waste, yet the usage of single-use bottles in offices was still high. The challenge was to go beyond policy and spark a cultural shift — making employees rethink their everyday choices and inspiring them to take ownership in reducing plastic consumption.
FAB had already introduced ESG policies to cut down on plastic waste, yet the usage of single-use bottles in offices was still high. The challenge was to go beyond policy and spark a cultural shift — making employees rethink their everyday choices and inspiring them to take ownership in reducing plastic consumption.
Idea
“Reduce. Reuse. Recycle. #ReThinkPlastic”
Through bold, thought-provoking visuals showing a world overwhelmed by plastic, FAB launched a campaign that made the issue impossible to ignore. By reframing sustainability as a collective responsibility, the initiative encouraged small behavior changes — from swapping bottles to reusing containers — proving that together, employees can save the planet from plastic.
“Reduce. Reuse. Recycle. #ReThinkPlastic”
Through bold, thought-provoking visuals showing a world overwhelmed by plastic, FAB launched a campaign that made the issue impossible to ignore. By reframing sustainability as a collective responsibility, the initiative encouraged small behavior changes — from swapping bottles to reusing containers — proving that together, employees can save the planet from plastic.
Key VisualsÂ
In-Situation
