Insight
Today’s customers expect banking to be as effortless as shopping, traveling, or staying connected online. They want instant access to products and services wherever they are.
Today’s customers expect banking to be as effortless as shopping, traveling, or staying connected online. They want instant access to products and services wherever they are.
Challenge
FAB needed to show that applying for multiple products—from credit cards to accounts—can be done quickly and conveniently through the mobile app, while also rewarding customers for their engagement.
FAB needed to show that applying for multiple products—from credit cards to accounts—can be done quickly and conveniently through the mobile app, while also rewarding customers for their engagement.
Idea
“Experience the ease of banking anytime, anywhere.” By positioning FAB as the bank that fits seamlessly into everyday life, the campaign showcased how users can access everything they need in one place—and even earn rewards along the way.
“Experience the ease of banking anytime, anywhere.” By positioning FAB as the bank that fits seamlessly into everyday life, the campaign showcased how users can access everything they need in one place—and even earn rewards along the way.
Key Visual
Animated Social Post
Caption:
Discover a banking experience like never before with the FAB Multi Product Package. Enjoy easy access to everything you need via the FAB Mobile app, from applying for a new credit card to opening an account. Apply now on the FAB Mobile app. Conditions apply.
Key Visual
Animated Social Post
Caption:
Experience a world of convenient and rewarding banking with the FAB Multi Product Package. Access everything you need, from credit card applications to new accounts, quickly and efficiently through the FAB Mobile app. Learn more at bankfab.com. Conditions apply.
Animated Social Post
Caption:
Experience banking anytime, anywhere through the FAB Mobile app. From credit card applications to new accounts, the FAB Multi Product Package has everything you need in one place. Apply now on the FAB Mobile app. Conditions apply.