Insight
People want banking to be as quick and easy as the apps they already use every day.
People want banking to be as quick and easy as the apps they already use every day.
Challenge
FAB needed to show that mobile banking isn’t just functional—it’s empowering, convenient, and always accessible.
FAB needed to show that mobile banking isn’t just functional—it’s empowering, convenient, and always accessible.
Idea
“Your bank in your hands.” With over 160 services in one app, FAB puts complete financial control right at your fingertips.
“Your bank in your hands.” With over 160 services in one app, FAB puts complete financial control right at your fingertips.
Key Visual
Social Post
Web Banners
Social Carousel
