![](https://cdn.myportfolio.com/5bb987a2-b954-448a-9194-495cf1b262f9/10f5ae7a-69fa-447b-afcd-703dbc50a09e_rw_1920.png?h=cdb19f50504dacf0c067a21e5f1e128b)
DTCM asks us to create a campaign that can attract kids and parents during the school break to come to Dubai.
We solved this by creating a gamified campaign where we divided the family (kids, father, and mother) into three gaming personas with different special powers and showcased their journey in Dubai.Â
![](https://cdn.myportfolio.com/5bb987a2-b954-448a-9194-495cf1b262f9/0bbac3cb-0dfd-48da-a2c9-2399d82150be_rw_1200.png?h=8593dad9f6d7f759427bde010d8ec869)
![](https://cdn.myportfolio.com/5bb987a2-b954-448a-9194-495cf1b262f9/21cc5091-26f2-4263-90e4-0752741d777d_rw_1200.png?h=bd5dda76a9e657326818924a4859360f)
Dad Super Power #27
Mom Super Power #08
Mom Super Power #12
![](https://cdn.myportfolio.com/5bb987a2-b954-448a-9194-495cf1b262f9/dc7bc0dd-4bf5-4b76-915f-381b5a73344a_rw_1200.png?h=b42a59e5e725d323fc45df15e55e6360)