India represents the largest market for Dubai Tourism and attracts numerous families, especially during school breaks. 
The task at hand was to discover an effective approach to capture our target audience's attention and convince them to choose Dubai over any other destination.

Through extensive research and past experiences, we discovered that children played a significant role in the decision-making process when it came to selecting a holiday destination. Additionally, we observed that children share a close bond with their grandparents, viewing them as a source of inspiration and sometimes even as partners in mischief.

Capitalizing on our findings, we devised a strategy to directly address parents but from the perspective of their children. We crafted narratives showcasing the thrilling adventures they had with their Dadi (Grandmother) in Dubai, creating a sense of excitement and allure.

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